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Added value
| Car audio competences | Automotive strategy | Added value | Contact information |
Car manufacturers who decide to offer their customers a Bang & Olufsen sound system obtain several advantages. By offering the best possible audio solution they enhance the buyers’ overall perception of the car which supports the car-brand’s position in the high end. Furthermore, a higher price point is made possible for the audio option, since Bang & Olufsen offers added value in performance and design. Finally, the cooperation with Bang & Olufsen opens up for numerous PR, marketing and event opportunities that help attract and retain customers.
All Bang & Olufsen car audio systems are created to fit perfect Bang & Olufsen’s unique expression into the actual car’s design language. This means that our solutions are highly differentiated from car brand to car brand, based on the unique Bang & Olufsen platforms, technologies and skills.