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Car audio competences
| Car audio competences | Automotive strategy | Added value | Contact information |
Bang & Olufsen’s ability to redefine car audio is based on decades of research and development in acoustics, which has given Bang & Olufsen a position as one of the leading manufacturers of loudspeakers in the world. The development of breakthrough products like BeoLab 8000 (one of the first loudspeaker in the world that had built-in amplifiers and a design that thrills most people) and BeoLab 5 (one of the world’s best and most advanced speakers) has given Bang & Olufsen a unique competence in acoustics.
Currently more than 100 engineers at Bang & Olufsen work within the field of acoustics, and Bang & Olufsen holds numerous patents and is a very active player and contributor in international societies for acoustic technologies and perception. Most of our acoustic technologies are highly relevant for the use in cars.
Modern cars are packed with equipment and components that fight for space and should not add unnecessary weight to the car. In this context Bang & Olufsen’s tradition for making compact speakers and our highly efficient and compact amplifier technology, ICEpower, comes handy in place. The extremely low power consumption of ICEpower is also welcomed in car manufacturer’s efforts to reduce fuel-consumption.
The Acoustic Lens Technology (ALT), another patented Bang & Olufsen technology, is the genius solution to the challenge, that in a car nobody sits in the middle between left and right speakers (the ‘sweet spot’): The ALT elegantly ensures that timbre is correct whether you sit left or right.
Advanced Digital Signal Processing is used to compensate for the fact that in cars neither the speakers or the listeners are placed in optimum positions. Bang & Olufsen’s patented algorithms (under the trademark TrueImageTM, and making defined delays and equalising for each and every speaker) make sure that nevertheless the sound is distributed for perfect sound joy.
All these – and other Bang & Olufsen technologies – are combined and ‘soundtuned’ by Bang & Olufsen’s skilled ‘tonmeisters’ (the ‘chefs’ of sounddesign) to meet the expectations that are set by the visual appearance of our sound systems: Elegant design of the sound system, seamlessly integrated into the car and realised by the finest craftsmanship of exclusive materials make your eyes equally satisfied as your ears.
